Australia Day harbour, dusk.

thedailywhat:

McBacklash of the Day: McDonald’s this week become the latest fast-food giant to learn an important lesson about trying to force a Twitter hashtag meme based on a marketing campaign.

That lesson? Don’t.

You’d think Wendy’s failed attempt to make #HeresTheBeef happen would have prevented McDonald’s from making the same mistake with #McDStories, but you’d think wrong.

After Mickey D’s official Twitter feed tweeted an self-congratulatory quote attributed to a “McD potato supplier” (since deleted) along with the hashtag #McDStories, it didn’t take long for Twitter users to turn the trend-forcing on its face and offer up their own, less flattering “McD Stories.”

#McDStories quickly became a gushing stream of badvertising. Until this morning, that is — when it turned into a gushing stream of news stories about how badly McDonald’s failed.

[dailydot / @natebramble.]

McD backlash: McDonald’s become the latest fast-food giant to learn about trying to force a Twitter hashtag meme based on a marketing campaign.

Over the next 48 hours I will digest this and come up with something brilliant. Or as close as I can get.

Skippy girls love you.

(Newtown)

The first Full Moon of the year is called by some native Americans the “Wolf Moon”. Perhaps here it should be called the Bat Moon?

Taken Monday Jan 9th 2012 at 8:43pm AEDT.

-Sydney Observatory

Beirut at the Sydney Opera House. Phenomenal.

Holiday days: 30 degree dry heat, emerald ocean, and the only clouds so far came out just in time for sunset.

Sun sets on suburban boxing day.

Yarn Bombing / Guerrilla Crochet – A Collection

(streetartutopia)

Brain storm (this afternoon’s activity).